Six Strangers Are Placed In A Dark Room With The Aim To Remove Labels In Coca-Cola Campaign

People’s first impressions of others are primarily based on how a person looks – what they are wearing, their posture, etc. But what would happen if you stripped away the ability to see someone when you meet them. What judgements would you make then? That’s what Coca Cola Middle East did with their new “social experiment”/advertisement. They placed 6 strangers in a dark room and the men took turns describing themselves and their lives. When they switched the lights on, every one who had been around the table was completely surprised by the experience! It’s a good reminder to not judge others on appearances!

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