Georgio Armani Stops Using Animal Fur In All His Products

The iconic fashion designer Georgio Armani has announced that his fashion house will no longer use any fur in his clothing, beginning with the Autumn/Winter 2016 collection. The news was released in partnership with Humane Society International (HSI).

The famed designer said in a statement, “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

HSI called Armani’s decision to say goodbye to fur as “probably the most powerful message yet” in the fashion industry. “Armani is the first word in luxury fashion, and so it is hugely significant for the global fashion industry that Armani has pledged to remove animal fur from all his new collections going forward,” Claire Bass, executive director of HSI’s U.K. division, said in a statement.

Armani is not the first designer to make the no-fur commitment. He joins other designers such as Tommy Hilfiger, Calvin Klein, and Hugo Boss who have also decided to ban fur. Stella McCartney has long shunned fur, leather and feathers from her designs.

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